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Leiber Technology (002577Baccaratrouge540.SZ) it was announced on May 22, 2024 thatBaccaratrouge540On May 22, 2024, Leibo Technology was investigated by Northeast Securities and other institutions.Baccaratrouge540Representative of securities affairs: Zhang Yuanyuan; Commissioner for Securities Affairs: Zhang Wenjing participated in the reception and answered questions raised by research institutions.
Details of the research institutions are as follows:
Yu Lin, Wu Lingrui, Lu Wanpeng, Liu Jinpeng, Chen Hansheng, Zheng Zhongjie, Zhang Zikang / Northeast Securities; Zhang Weimin / Noan Fund; Peng Xiangjie / an Hong Fund; Liao Ming / Ferry Capital; Shi Shu / Juming Investment; Zhong Zhen / Chunhou Fund; Zhong Mingchen / Hujia Green City.
The main contents of the survey are:
I. Overview of the company
Leiber Technology was founded in 2002, at the beginning of its establishment, mainly engaged in ODM business, established its own brand "RAPOO" in 2007, mainly promoted wireless peripheral products, established a brand impression in the market with 2.4G wireless office peripherals, and was able to develop on a large scale, and gradually set up a sales network for the layout of major economies in the world during the follow-up period. Industrial exploration was carried out from 2014 to 2018, and the internal reform at the end of 2019 was transformed from a manufacturer integrating R & D, production and sales into a consumer electronics brand, focusing on the market end and development end. At this stage, the company will take "e-sports" as the main starting point in the short term to carry out wireless innovation of game peripherals. The "+ Plan" joint IC development and independent algorithm was launched at the end of 2022. At present, the "V+" series has been launched to create wireless game peripherals with low delay, long range, long distance and anti-interference, and at the same time upgrade the "M+" wireless cross-screen transmission technology of the wireless office solution, so as to process transactions quickly and quickly in multiple and multi-screen office scenarios. Upgrade "C +" separate key prepress adjustment technology, button feel consistent adjustment, achieve faster trigger and springback feedback; V+IoT math solution system, empower the offline e-sports experience site, and specifically solve the pain points and difficult problems in wireless product management in offline scenes.
2. In the question session, the main questions are as follows:
1. What is the future direction of the company for the peripheral industry?
AnswerBaccaratrouge540In recent years, with the increasing maturity of the competition operation, the influence of e-sports is constantly expanding, which has become an indispensable part of the current popular culture and has been recognized around the world. E-sports were unveiled at the Hangzhou Asian Games, Shanghai and Shenzhen built the international capital of e-sports, and the Central Radio and Television Station set up the National E-Sports Development Research Institute, no matter in terms of industrial recognition, government policies and the scale of players. we can see that the hardware products around this industry have room for growth. In the short term, the company will take "e-sports" as the main starting point, strengthen the company's advantages and years of accumulation, based on e-sports wireless products, and continue to promote the wireless innovation of game peripherals. The company has been polishing wireless game peripherals since 2023. The flagship product VT9PRO is equipped with original phase customized 3398 optical engine (3395 high-definition version). VT1PRO uses original phase 3950 to achieve higher dpi and lower power consumption. At the same time, it is equipped with company v+ wireless game technology, native wireless 4k + wired 8k rate of return, and can achieve OTA wireless 8K. C + separate key prepress adjustment technology, consistent adjustment of the feel of the button, key trigger springback adjustment, fully adapt to the player's different grip posture and grip, solve the perceptual experience of button trigger and springback.
two。 What is the proportion of the company's overseas revenue? How about brand building?
A: the company's overseas revenue accounts for about 30%. In the early stage, the investment in overseas brand construction is relatively high, the main way is to launch products in mainstream business circles and channels, actively participate in CES, IFA and so on, improve the appearance rate of the brand and establish a global brand image. At present, the products have entered more than 60 countries and regions, and have a certain brand awareness in the international market.
3. What is the operational structure of the company?
A: the company's management structure is relatively flat, which is divided into profit center and function backstage as a whole. The profit center covers all functions from product development and design, production to after-sales, so that the company's business can be guided by market technology and consumer demand. Flexibly respond to market changes; the function center focuses on strategic deployment, resource deployment and performance evaluation, laying a solid foundation for business development. Flat management can effectively improve the work efficiency and the speed of information transmission within the company, and devote most of its energy to the core links. In the future, with different stages of development of the company, it will balance the optimal management structure under the guarantee of management efficiency.
4. Employee motivation?
A: at present, the company mainly gives priority to cash incentives, mainly through the salary system, performance appraisal, matching the incentive mechanism of the project system according to the particularity of posts, and at the same time strengthening the construction of the echelon of talents. results sharing mechanism and other mechanisms to promote the common development of the company and employees.
5. What is the purpose of the company's buyback?
A: based on confidence in the company's future development prospects and recognition of the company's value, the repurchase shares are used for write-off to reduce registered capital in order to repay shareholders to a certain extent.
During the reception, full exchanges and communication were carried out in strict accordance with the provisions of the "Information Disclosure Management system" and the "Investor Relations Management system". There has been no leakage of major undisclosed information, and a research "commitment" has been signed in accordance with the requirements of the Shenzhen Stock Exchange.
(article Source: interface News)