News summary
[Douyin E-commerce: Consumption of health care, automotive supplies, 3C digital, etc. has increased significantly year-on-year since 2024] Securities Times e Company reported that Douyin E-commerce released the "2024 Douyin E-commerce Domestic Goods Consumption Trend Data Report." The report shows that in the past year, young and middle-aged people such as the post-90s have become domestic products5inchreeltoreeltape...
Newsletter text
[Douyin E-commerce: Consumption of health care, automotive supplies, 3C digital, etc. has increased significantly year-on-year since 2024] Securities Times e Company reported that Douyin E-commerce released the "2024 Douyin E-commerce Domestic Goods Consumption Trend Data Report." The report shows that in the past year, young and middle-aged people such as the post-90s have become the main force in purchasing domestic products, and the transaction volume of "post-00s" and "post-60s" has increased significantly year-on-year. From the perspective of consumer groups, female consumers place more orders for domestic products, accounting for 74% of the order volume. They prefer to buy casual pants, facial care products, ladies 'underwear, convenient fans/snail powder, laundry detergent, etc.5inchreeltoreeltape; Male consumers account for 26%, preferring to buy liquor, instant noodles/ramen, socks, fishing equipment, cooking utensils, etc. Since 2024, Douyin e-commerce's consumption of domestic products has shown a new trend. In addition to traditional beauty and apparel brands leading sales, cleaning and smart electrical brands are also among the top. In terms of vertical categories, health care, automotive supplies, 3C digital, etc. increased significantly year-on-year.
