Theme: 2024 Guizhou Liquor Enterprise Development Roundtable
Wen| Yue Zhizhong
On May 27, the 2024 Guizhou Liquor Enterprise Development Roundtable was held in Renhuai with the theme of "Maintaining Integrity, Innovation, and Jointly Protecting Guizhou Liquor Brands, Condensing Intelligence, and Strengthen Superior Industrial Clusters".
At the meeting, Wang Diqiang, Deputy Secretary of the Party Committee, Vice Chairman and Deputy General Manager of Xijiu Group, conducted the meeting on behalf of Xijiu Group.windowpokermade a speech.
Wang Diqiang believes that the favorable conditions for the development of the wine industry are stronger than the unfavorable conditions, and the basic trend of long-term improvement has not changed. In particular, the development momentum of Guizhou liquor is strong. Guizhou liquor must strengthen its four self-confidences, adhere to the four directions, and work together to build an important liquor production base in the country.
Specifically, on the one hand, it is to strengthen the four self-confidences (confidence in production area, confidence in quality, confidence in culture, and confidence in development) to build confidence in the development of Guizhou liquor; on the other hand, it is to adhere to the four directions (to gather momentum and jointly build the world's core production areas, use new efforts to form liquor characteristics and new quality productivity, promote beauty through integration, create a beautiful life with wine, expand the circle with wine, and create a fragrant business card for Guizhou liquor), and follow the path of high-quality development of Guizhou liquor.
Wang Diqiang particularly emphasized that Guizhou liquor companies should build a consensus that the Guizhou liquor fleet is a development community led by Maotai and all brother companies working hand in hand, and must jointly safeguard the reputation of Maotai.
In addition, Wang Diqiang suggested that Guizhou liquor companies should adhere to the two lines of quality and culture. They should not only adhere to the "quality line" expressed by Guizhou liquor, but also deepen the "cultural line" of the characteristics of the production area.
At the same time, on the issue of liquor going abroad, Wang Diqiang also suggested that efforts can be made to promote Guizhou liquor to the world from three levels: establishing consumer awareness, exploring the international language of liquor, and promoting liquor culture.
The first is to deepen the international impression of Guizhou Liquor. To actively convey the voice of Guizhou liquor, we must not only participate in promotion activities such as the "Guizhou Liquor Global Tour" organized by Guizhou Province, but also organize and participate in various exhibition activities and international exchange meetings in the name of the production area to enhance the popularity of Guizhou liquor overseas.
The second is to create an international language for Guizhou wine. Explore and innovate international expression methods, actively join international liquor organizations, promote the internationalization of Guizhou liquor standards, and tell the story of Guizhou liquor in international languages.
The third is to promote Chinese wine culture. Through diverse forms such as "fine wine + food + culture", we will showcase Chinese wine culture and food culture to the world and spread Chinese excellent traditional culture. Wine learning combines traditional festivals and corporate culture connotations to create IP activities with the theme of "Mid-Autumn Night·Drinking and Drinking" and "Chinese New Year·Drinking and Drinking" overseas, which not only brings warmth to overseas Chinese and overseas Chinese, but also helps the world understand Guizhou wine and understand China. Provide more perspectives.
"In the future, Xijiu will work with all brother companies to be upright and innovative, work together to create a beautiful business card for Guizhou! "Wang Diqiang said so.