Interface News reporter | Bai Fan
Field headScratch5.0The battle for express delivery ushered in new players.
Entering the peak season of fruit transportation, Cainiao Express, which is about to be established for a full year, has also quietly entered the bureau. First of all, it has launched a fresh and cheap delivery service for Luoyang cherries. As a novice in the field of fresh logistics, Cainiao Express played the sign of "delivered within 48 hours, the price is only half of air transport", with a strong sense of one-on-one Shunfeng.
The cherry planting history of Xin'an County, Luoyang, Henan Province is more than 2000, and it is known as "the hometown of Chinese cherries". In June 2017, Xin'an traditional Cherry planting system (Wutou Town) was identified as the "fourth batch of China's important agricultural cultural heritage", and "Xin'an Cherry" was identified as "Chinese Geographic indication Agricultural products" in August. Branding has led to the rapid improvement of cherry planting scale and popularity here. At present, the cherry planting area of the county has reached 100000 mu.
Led by fresh e-commerce, cherries are sold all over the country. According to Henan Daily, citing data from the Xin'an County Bureau of Commerce, Xin'an County has built two county-level live broadcast bases, more than 20 multi-function live rooms, and trained nearly 20 anchors. it is expected that cherry network sales will exceed 20 million yuan this year.
Since the end of April, cherries have entered the picking season, and a large number of local tourists have been welcomed, resulting in a demand for sending and delivering cherries. "during the May Day holiday, there are several buses every day to pick cherries and send them to relatives and friends on the spot." A grower told the interface news.
For the rookie express who wants to cut into the fruit transport track, first test the water in the cherry producing area in Xin'an County, Luoyang, on the one hand, because cherries are relative to the current season.Scratch5.0His fruit is resistant to preservation, and the threshold for entry is relatively low; on the other hand, the output of cherries in Xin'an County of Luoyang is large, and the demand for express transportation is increasing. According to a local courier, during the rush hour, a delivery point can send out hundreds of cases of cherries every day.
Before the arrival of Cainiao Express, express delivery companies such as Shunfeng, China Post and JD.com Logistics have smelled the business opportunities here and set up camp one after another. A Shun Fung courier told Interface News that every year during the cherry season, SF would deploy couriers from other regions to help.
In the face of many competitors, the new entrant-Cainiao Express misplaced competition, hoping to use "performance-to-price ratio" to break the game. In the cherry producing area of Xin'an County, Cainiao express delivery is mainly by land transportation, and the price is much cheaper than that of Shunfeng, which is mainly by air transportation.
According to the courier of Cainiao Express, a box of 5 jin of cherries, sent by air express to Henan Province, can usually reach the next day, and the express fee is about 50 yuan; while Cainiao Express is transported by land, cities in the province can be delivered within 24 hours. Other core cities deliver within 48 hours, the express fee for orders outside the province is about 24 yuan, and most of the orders in the province are less than 20 yuan.
Rookie express believes that cherries are relatively resistant to preservation, and the quality and taste of cherries can be guaranteed by land transportation within 48 hours, but the transportation price will be more affordable. As to whether the shipping route will be added in the future, Cainiao Express said that it depends on further feedback from the market.
There are differences between Cainiao Express and SF in terms of time limitation, mode of transportation and price, so they have their own advantages in different regions. The above Shun Feng courier told the Interface News that according to his observation, SF's orders are mainly outside the province, while Cainiao Express is mainly in the province, and the competition between the two is not to the point of tension. In addition, China Post has more express outlets, which also has certain advantages.
Cainiao Express is a self-operated express brand established by Cainiao Group on June 28 last year. The brand has upgraded from the distribution business serving Tmall supermarket to the national express delivery network, focusing on services such as half-day arrival, same-day arrival, next-day arrival and door-to-door delivery, and is positioned as "the best in the standard industry in service and the ratio of performance to price in price". The intention of Shun Feng is quite obvious.
Now, after a year of development, Cainiao Express has gradually embarked on the path of "learning from Shunfeng and surpassing Shunfeng".
Fresh e-commerce is the advantage of Shun Feng, and it is also the business that Cainiao Express does not want to miss. According to the person in charge of Cainiao Express, Cainiao Express this year has opened service points for fresh and affordable delivery in many producing areas, such as Zhejiang spring tea, Guangdong litchi, Henan Luoyang cherries, and so on, and will also cover many other major fruit producing areas across the country.
Looking back at Shunfeng's previous development path in the field of fresh delivery, these markets where Cainiao Express entered are highly coincident with SF's business plate.