According to Kweichow Moutai news, on May 19, the 2024 Moutai Heritage National Congress and the second anniversary of the launch of iMoutai will be held in romance.playngoXiamen, the coastal capital of the city. The event brought together many guests such as iMoutai user representatives, inheritors representatives at home and abroad, entrepreneur representatives, and dealer representatives to witness Moutai's digital development and cultural inheritance, and work together to inject wisdom and vitality into Moutai's future development.
Wang Xiaowei, member of the Party Committee and deputy general manager of Moutai Group, expressed his hope for Moutai's domestic and foreign inheritors at the Moutai International Youth Exchange and Dialogue Event. He said that on May 19, 2022, the majority of Mao Fen friends jointly witnessed the launch of the iMoutai APP. After unremitting efforts, iMoutai has achieved remarkable results, which is both an achievement and a recognition. Faced with this achievement, we should keep a clear head. Inheritance and innovation are the two major issues currently facing Moutai. Inheritance means taking over this heavy responsibility from the older generation and continuing to carry forward Moutai's excellent quality and cultural heritage; while innovation requires continuous exploration of new fields and new breakthroughs on the basis of inheritance.
Wang Xiaowei said that Moutai should not only pay attention to product quality and innovation, but also pay attention to the company's sustainable development and cultural confidence. As a treasure of Chinese national culture, Moutai carries thousands of years of history and cultural heritage. It is necessary to deeply explore cultural resources and let them shine with new brilliance in the new era. Faced with the new situation, Moutai must have an in-depth understanding of the market, consumers and industry trends in order to find the most suitable development direction. At the same time, we must also think about how to empower the Moutai brand, create more value, and let the Moutai brand glow with new vitality in the new era. As the inheritor of Moutai, we must not only shoulder the responsibilities entrusted by our fathers, but also shoulder the responsibilities entrusted by the times, tell the story of Moutai in the new era, inherit Moutai culture, and truly turn "Chinese Moutai, Fragrance in the World" into a cultural confidence. A typical case and unremitting struggle.