Securities Times Network News, CITIC Securities (600030) research report pointed out that the market pattern of hair care has changed. The market share of traditional big brands has continued to decline, and the market share of domestic products has gradually increased. Changes in market landscapetexaspokerhandsThe core motivation is: long-term macro consumption powertexaspokerhandsImprovement; enrichment of categories, product skin-care and efficacy; online channels and explosion of Douyin platforms. As market driving forces change, the company's core competitive elements have shifted to creating innovative and efficient products and refined channel operation capabilities that match online models. In this context, it is recommended to pay attention to two main investment lines: 1) It is recommended to pay attention to skin care cosmetics groups to gain market share in hair care with innovative products + refined operations under the opportunities of upgrading demand and channel changes;2) Pay attention to traditional head care players based on scale advantages and adjusted business strategies to achieve sales growth in emerging channels.
Proofread: Wang Wei
