Apple makes a rare public apology after its latest iPad Pro ad angered many creators and customersXarcadetankstickIt also indicated that it would not be broadcast on TV as planned.
The ad, which depicts musical instruments, televisions, paint cans and other creative tools all squeezed into iPad, has been mocked on social media and is unprecedented for Apple's marketing campaign. Actor Hugh Grant said the ad promoted "destroying the human experience".
Others said the ad did not bode well for Apple in the era of artificial intelligence and at a time when regulators wanted to spin off key businesses such as App Store.
"creativity is Apple's gene, and it is extremely important for us to design products that stimulate creativity around the world," Tor Myhren, the company's vice president of marketing and communication, said in a statement to AdAge. "our goal has always been to celebrate the countless ways users express themselves through iPad and to turn their ideas into reality through iPad. We are sorry that this video misses the point. "
An Apple spokesman declined to comment further. The ad remains on CEO Tim Cook's X account and has been viewed more than 53 million times.